NEVER SELL
ALWAYS SERVE

-Sammy Villanueva 

The Facts

OF JOBS IN US
0 %

ARE FULL TIME SALES POSITIONS

HIGHER NET SALES
1 %

THROUGH IMPLEMENTING CONTINUOUS TRAINING 

OF SALES RESULTS
1 %

ARE DRIVEN BY MINDSET AND BELIEFS OF THE SALES PROFESSIONAL

I Help Entrepreneurs Increase Sales and Scale Business

I work with entrepreneurs and sales teams to develop a growth mindset, change their belief systems and habits, and create a sales strategy and methodology that produces growth and results. I specialize in helping you move past Stage 3.

The 5 Stages of Entrepreneurs

Stage 1: EXISTENCE “I can do it all alone”
Entrepreneurs (often solopreneurs) are excited and want to keep costs low, so many will be a one person shop. Doing sales, marketing, customer service, accounting, etc. This stage takes grit and courage.

Pain Points:
How do I start bringing in clients?
Can I expand from one customer to many?

Stage 2: SURVIVAL “I am doing ok”
Revenue is coming in – it may not be a ton but it is providing for you and paying the bills. This stage can also be called the busy or zombie stage. In order for new clients to be happy or for sales to be made the entrepreneur has to be the one to make it happen.

Pain Points:
Can I continue to generate enough cash flow to stay in business?
How can I keep business going without me doing it all?

Stage 3: DESIRED GROWTH “I want to scale and get repeatable success”

Entrepreneurs and businesses have a desire to bring in new business in a systematic and duplicatable way. Many times we do not know where to start – sometimes we hire employees without a clear set of outcomes or a coherent strategy, and the results are sporadic at best.

Pain Points
Should I hire a sales team?
Should I train them? How do I train them?

Stage 4: ACTUAL PREDICTABLE GROWTH
The entrepreneur has created a sales methodology and culture that matches the unique DNA of the company.

Pain Points:
This growth is awesome, how to we manage the people and all the clients that want to work with us?

Stage 5: SUCCESS AND SIGNIFICANCE
You are truly changing the world in your unique way!

tru selling methodology

Trust

TRUST is what human connection is built on, it is the glue that binds us together and pulls us to care for one another, there is no magical set of words to recite that will automatically build trust with your client. However, with the right intention, heart and proper words your chances of building TRUST with a client are dramatically increased.

Research

This step is where the great sales professionals take the guessing out of selling. Far too many sales people out there struggle with closing and wonder why. The simple answer is this; they are attempting to sell their clients what they do not want, need or even desire. This principle calls us as sales professionals to RESEARCH, to ask questions to find the need, want, or problem in the client’s life.

Ultimate Service

Once we know the need, wants, and desires of our client we have one thing left to do, make an excellent recommendation based on your professional opinion. Close the sale, deliver Ultimate Service.

what transformation looks like

a sales paradigm shift

Most sales professionals struggle with confidence, conviction, and belief. Tru Selling training will change this.

the proper fuel

Too many sales teams and managers attempt to fuel and motivate sales professionals by focusing only on numbers. TRU Selling will aide by providing the fuel that last.

specialty in people

Focusing on the most important aspect of sales can and will revolutionize your sales. What is the most important aspect of sales, you might ask, PEOPLE.

Practical application

Don't just walk away from training with high motivation that will dissipate after a few days. Sustain change for the better.

most popular services

TRU 6

6Month training

TRU 3

3 month training

TRU 2

2 month training

people over numbers